Brand kit
The name, the mark, the colours, and what you may do with them.
The name
Always TradeLabs AI: one word for “TradeLabs”, capital T and L, then a space and a capitalised AI. Not TradeLabsAI, not Trade Labs, not TRADELABS. In running text after the first mention, “TradeLabs” alone is fine.
The mark
A T and an L sharing a stem. The T’s stem is red, everything else is green: the two colours a market moves in.
Give it clear space of at least the width of the L’s foot on every side, and never render it below 20px tall.
Colours
#00ff88#ff2427#0a0a0f#ffffffOn a white page use #007a43 for green text and #c81f42 for red text: the neon pair is for dark surfaces and for fills.
Type
Interface and marketing type is IBM Plex Sans, falling back to the system font: 'IBM Plex Sans', system-ui, -apple-system, Segoe UI, sans-serif. Numbers that must line up use IBM Plex Mono: 'IBM Plex Mono', SF Mono, Menlo, monospace.
Files
Using our brand
You may use the name and mark to link to us, to review us, or to say your project works with us. Please do not stretch, recolour or redraw the mark, put it on a busy background, use it as your own app icon, or imply that we endorse, partner with or have verified you when we have not. Screenshots of the product are fine if they are not edited to change what the numbers say.
Anything else, or a logo in a format that is not here: ask us.
Open a chart and see what it draws.
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